Author: alphyst

What is SWOT?   SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It is a very popular tool used for reporting the strategic analysis of a company. And I say for reporting because, in fact, it does not give us...

In their book “The Right Game, Use Game Theory to Shape Strategy,” Adam Brandenburger and Barry J. Nalebuff make a good demonstration of how Game Theory applies to Business Strategy. The first relevant thing is that...